Revival of Commercial Activities
Details
- The Corporation with a view to strengthen its Marketing Activities and turn the Corporation into a Profitable Organization has appointed the Consultant Company KPMG to study the current status of the Corporation and submit the Report. The Company has conducted the study from September 2018 to March 2019 and interacted with the Minister for Social Welfare, Govt., of Karnataka and experts in the field many times and finally submitted the Report containing so many recommendations and Five Years Transformation Road Map. As per the recommendation on Road Map the action to be initiated on the following recommendations.
- Advisory Group Formation.
- Formation of new SBU.
- Product Line and Catalogue Revamp.
- Product Design and Development Overhaul.
- Sales Channel Optimization.
- Rebranding Lidkar.
- Artisan Community and Skill Enhancement.
- Business Process Design.
- Technology interventions for Business Operations.
- Associations and Partnership.
- Based on the above recommendations, the Corporation already initiated actions. As a first step, the Lidkar Advisory Committee is formed under the Chairmanship of Hon’ble Social Welfare Minister, GOK, and consisting of senior officers of the Govt., and Experts in the Field.
- Further Separate Commercial Division is formed Headed by General Manager. He will be assisted by Subordinate Officers and Technical Staffs. To strengthen the Division and Marketing Activities, a Professional Business Development Agency is being appointed.
- In the 2nd Floor of Lidkar Bhavan, arrangement is made for display of Products, online stores and Central Lidkar Leather Emporium.
- As far as Rebranding is concerned, Lidkar Leather Emporium at Jayangar Shopping Complex is renovated with Rebranding and it was Re-launched with Branded Products and New Collections. The Quality of the Products has been upgraded to Premium Level and released to the Market. In the coming months, the Central Lidkar Leather Emporium at Vasanthnagar, LLE at Mysore, Belagavi and Mangalore are going to be upgraded on the lines of Jayanagar LLE.
- Here Lidkar undertakes to make Customized Footwear for Diabetic Conditions and Orthopedical Problems. GI Tag Kolhapuri Chappals are also available in this showroom. However an exclusive Sales Counter for Sale of GI Tag Kolhapuri Chappals is opened at Cauvery Arts and Crafts Emporium at M.G Road, Bangalore.